Solutions For The Solution Provider
Jason had an interesting business called "Tavern Solutions" - he told us that he sold check guarantee machines, credit card processing, and ATM machines to taverns. He needed a website that walked potential customers through the benefits of his products, answered their questions, and led them to ask for an appointment.

Our Solution
We produced a complete website with three separate areas - one for check guarantee, one for credit card processing, and one for ATM machines. Each area of the site focused exclusively on one core product, and compelling copy walked the prospective customer through the many benefits. FAQ pages addressed customer questions, and offered numerous testimonials from existing customers. Each page steered customers toward making a phone call - and thus setting an appointment.

Supplemental Materials
Since we were writing copy for the website, we also produced informational packets that Jason could drop off at local taverns. Each of these packets featured sales copy slightly modified from the website, and was written in the form of a letter from a friend. These letters formed the basis of his marketing efforts, and were instrumental in getting sales appointments.